Is Anyone Hearing Your Social Media Voice?

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If a tree falls in a forest and no one is around to hear it…you know the rest.

Today, when most of us spend far more time navigating the dense forest that is the social media landscape than strolling among actual trees, this existential question might look more like:

If a human or a brand isn’t on social media, does it exist?

Yes, of course – but not as loudly. And, depending on that human or brand’s goals, perhaps not as effectively. After attending an MITX Influence(her) workshop led by Beth Monaghan, CEO of the leading Boston PR agency InkHouse, on “Building Your Personal Brand” last week, I’ve been giving this a lot of thought.

Among the takeaways from Beth’s talk:

  • Know what you want to achieve (this means setting your own personal/professional goals – and knowing why you’re doing what you’re doing, and who you need to build relationships with on your path to your goal)
  • Define your digital personality (who do you want to be and how do you want to be perceived?)
  • Make yourself stand out (fitting in is for dandelions – you want to show what makes you a never-before-seen species)
  • Create a plan (even for those who live and breathe social media, a plan that pairs frequency with relevance will help make the time spent online meaningful; as a rule, we’re not creatures that thrive on randomness)

Resources for understanding and creating social media strategy

If you’d like some introductory or hands-on tools for creating social media strategy – or just to get a bit wiser on how our most-loved brands and online influencers and personalities gain loyal followers, someone has done the work for us.

Brian Peters at Buffer (a tool that lets you schedule posts, track content performance, and manage your accounts) pulled together 37 Free Social Media and Marketing Courses to Elevate Your Skills Today. A big fan of SkillShare, I’m breezing through Brian’s own course (the first one his list) – complete with worksheets and thought-provoking content. Incidentally (though not at all coincidentally), it helps both Brian and Buffer build their brands as knowledgeable, approachable, and helpful social media gurus.

Here’s to discovering new, creative, authentic and fulfilling ways to define who you are and what you stand for, to organically build your social media presence, and to reach the people you actually want to connect with.

 

Better Blogging 101

BLOG imageWhat better way to kick of a marketing & communications resource and ideas blog than a post about better blogging (thought I, trying not to let the blank-page effect of a new blog get the best of me)?

Here are a few resources I’ve found useful in planning blogs for clients and myself.

  1. If you’re not using SkillShare yet, I recommend it highly. For about $10 a month, you get access to engaging, useful lessons by people like you (but a bit more knowledgable on the topics you need/want to brush up on), from self-branding, writing and marketing to calligraphy and painting.  Become a Better Blogger, by Andrea Goulet, Cofounder and CEO of Corgibytes, offers a great, insightful and inspiring intro to getting ahead from the get-go.
  2. 6 Strategies for Launching a Successful Blog from Entrepreneur.com is a quick and digestible guide for getting started – thoughtfully and purposefully.
  3. Get Scrappy, a great marketing book by Nick Westergaard, features this Rudyard Kipling ditty as a starting point for any marketing or branding effort you’re about to undertake:

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In other words, if you want any marketing effort – including your blog – to be successful, you first have to answer Who, What, Where, Why, When and How.

Do you have a top blogger tip or favorite resource?

 

Looking for engaging communication that gets your messages, ideas, or products the attention they deserve? You’ve come to the right place.

I am a Boston-based marketing and communications consultant and copywriter with a creative mind and strategic eye. I’ve worked with agency creative teams for most of my career, creating ad campaigns and marketing and press materials for international brands ranging from ECCO shoes to LEGO toys to Microsoft software to Carl Hansen & Son Danish design.

Having always had a passion for the arts, I also work with artists and cultural organizations to help them reach their ideal audiences and to help make the arts more universally accessible and write about my experiences on CulturePeel.com.

Please have a look through my portfolio and contact me at apartan @ gmail.com if you’re ready to tell the world what you do best.