The client: Dyrberg/Kern is a high-end European jewelry, watch and accessories designer for women and men. Its collections are sold in more than 40 countries through over 2,000 retailers.

The project: Write the Fall/Winter 2009 catalog for men’s accessories and timepieces. The catalog is a key marketing piece and must not only sell the products but also set a style trend and support the category leader’s sophisticated, cool and modern brand image.